ZWAPPY is a local proposal that attempts to revolutionize the relationship between Influencers and businesses seeking exposure in digital media through a promotions platform. The platform manages to create a work dynamic that integrates the advantages of the digital world with the experiences of urban social life.
The proposal takes advantage of the popularity of social networks, the range of reach in terms of the desired audience, and the technological boom in the world of advertising.
The participating businesses register a new promotion and the influencers who so decide can redeem it by complying with the requirements specified by the advertiser. Having as a result a synergy between both parties that is present in social networks by including the followers of the influencers.
June 16, 2019